- - UK regulator seeks special status for Apple and Google that could mandate changes for Big Tech

July 23, 2025 at 8:28 PM

FILE - The Apple logo is illuminated at a store in the city center of Munich, Germany, Dec. 16, 2020. (AP Photo/Matthias Schrader, File)

LONDON (AP) — Britain’s antitrust watchdog has proposed labeling Google's and Apple's mobile ecosystems with “strategic market status," which would mandate changes at the Big Tech companies to improve competition.

The Competition and Markets Authority's announcement Wednesday follows separate investigations it opened at the start of the year into Google’s Android and Apple’s iOS, using newly acquired digital market regulations designed to protect consumers and businesses from unfair practices by Big Tech companies.

The watchdog said Apple and Google hold an “effective duopoly," with 90-100% of mobile devices in Britain running on either mobile platform. Its investigation found a range of concerns affecting businesses and consumers such as unpredictable app reviews, inconsistent app store search rankings and commissions on in-app purchases of as much as 30%.

The CMA also unveiled separate “roadmaps” for each company outlining possible measures to improve competition, including a “fair and transparent” app reviews and app store rankings to give British app developers “certainty.”

Google called the watchdog's decision "disappointing and unwarranted," and said Android has saved app developers money because they didn't have to adapt to different operating models for each smartphone.

It's “crucial that any new regulation is evidence-based, proportionate and does not become a roadblock to growth in the U.K.,” the company's senior director of competition, Oliver Bethell, said.

Apple did not immediately respond to a request from The for comment early Wednesday.

The regulator is seeking feedback on its proposal and has until Oct. 22 to make a final decision.

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Source: “AOL AOL General News”